Scenographic Fashion Design - Zur Inszenierung von Mode und Marken
Pamela C. ScorzinIn recent years, the staging of fashion and brands has become a flourishing field for the discipline of scenography. The cultural studies essays gathered together in this volume are studies and theoretical investigations on a new form of branding by means of holistic and synthetic forms of transmission and translation in a broad network of players in the fashion industry. With the neologism »scenographic fashion design«, Pamela C. Scorzin uses striking case studies to introduce in detail a highly innovative field of a holistic and transmedia praxis of scenography in the postmodern culture of convergences.
Jahr:
2016
Verlag:
transcript Verlag
Sprache:
german
Seiten:
272
ISBN 10:
3839434130
ISBN 13:
9783839434130
Serien:
Szenografie & Szenologie; 13
Datei:
PDF, 24.71 MB
IPFS:
,
german, 2016