Friction : Passion Brands in the Age of Disruption
Rosenblum, Jeff, Berg, Jordan
Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth.
The authors of Friction have worked on some of the industry's most innovative assignments for the world's most successful brands. This ground breaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.
The authors of Friction have worked on some of the industry's most innovative assignments for the world's most successful brands. This ground breaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.
Kategorien:
Jahr:
2017
Verlag:
powerHouse Books
Sprache:
english
ISBN:
3945057856
Datei:
EPUB, 230 KB
IPFS:
,
english, 2017
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Bookshop.org
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